Increase Google Adsense Income with Simple Tweaks

As an experienced Adsense publisher, you know tons of Adsense Optimization tricks that will yeild maximum advertising revenue.

To quickly recap, you know by heart that wide rectangles perform better than banner formats, that Google Ad colors should blend with page background color, that section targeting serves more relevant ads, that border-less Ads convert best, that split testing helps you shortlist the best ad formats, that Google CSE is much better than Adsense for Search.. the list goes on and on.

But what’s the next step when you have experimented with all these Adsense tweaks but the CTRs and eCPM figures are stationary or aren’t moving north as you would like them to? Well, the simple solution is – some more optimization.

1. Turn Low Performing Units into Image Only Ads

Say you have a skyscraper in your sidebar or a leaderboard at the bottom of the page. It may exhibit a very poor CTR because it’s so out of sight and visitors often tend to miss the ad unit completely.

In that case, an alternative is to use Image Only Ads for that using – Image ads are generally CPM ads so you will generate revenue each time the ad makes an impression. Image ads are also effective in places where the visitors are Adsense publishers themselves and less likely to be interested in clicking your ads.

Use Google Adsense Sandbox to see image and Flash ads that are likely to appear on your web pages for visitors from different countries across the world.

2. Harness the Comments Section of Your Blog

When people read a blog, they’ll will first read / scan the main article and then they’ll jump to the comments section.

If they have a question or need more information about the product / service mentioned in the blog post, they’ll either leave a comment or will leave the site search for more resources.

That’s why an ad unit placed in the comment section would immensely help. The visitor is in a mood to search for extra information and the Adsense unit in the comments could have an ad for a product that might appeal to the visitor. The best place for place an ad unit their is immediately under the comment textarea box.

3. Don’t Use Adsense At All

Some Adsense publishers are shy of placing ads in prominent and visible locations on their site thinking that that ads might turn away visitors. So they will put ads in some corner hoping that visitors will still find them.

Think from the perspective of Adwords advertisers who are renting space on your blog with the hope of getting prospective customers. Why would they be willing to invest in your site (by buying ads) when they are not getting the expected returns. If you want advertisers to bid on your site, it is advisable that you place ads above the page fold else don’t use Adsene at all.

4. Sell Your Website to Adsense Advertisers using Channels

You can use Adsense channels to convince potential advertisers as to why they should advertise on your site.
When you create a custom channel in Adsense, edit the channel settings and allow Targeting. Then type a marketing pitch – tell your advertisers about your site, where the ads will appear and why should they advertise on your site. Believe me, this works.

5. When Nothing Works, Put One at the Top

Thanks to tabbed browsers like Firefox, IE or Opera – a horizontal ad unit placed at the top of your web page can perform quite well because visitors often notice the areas near the browser tabs.

Whether they are planning to exit your web page by pushing the close button of the current tab or cycling to another browser tab, chances are high that your ad near the tab bar will get noticed. See implementations at Statcounter and Digital Point forums.

6. Avoid Using Common Blog Words

As far as possible, do not use the common jargon like “feeds”, “RSS”, “blog”, “XML”, etc as that might result in RSS and blog related ads even when your website belongs to a different niche.

You can again use section targeting to suggest Adsense bots to ignore the blocks of text that have irrelevant words.

So, this was our suggestions on increasing your Google Adsense Income. If you have any doubts or suggestions, please do leave your comment below.

Read More

Make more money with Google Adsense – Simple trick explained

After the Google Adsense post the other day and explaining some of my settings and strategies, I thought one tip I mentioned should be given more explanation.

This little tweak can improve your earnings significantly so it is something to keep in mind when you plan your monetization with Adsense.
I mentioned that if you want to make more money with Adsense, you should have less ads. Yeah, sound crazy, I know. But it works.
There is one important number in Adsense which we will revolve around in this post – CTR, the famous Click Through Rate.

Ad CTR = Clicks / Ad impressions

The higher the CTR the better your pages are performing. High CTR means that a large percentage of people are clicking on your ads (in simple words).
Now I am getting to the point of the post… Every advertiser wants their ad to bring traffic, so he wants more clicks. Obviously, pages with high CTR are getting more clicks and advertisers want to see their ads on those pages.
They “compete” to put their ad on a high CTR page. If you have one of those, you will get better, higher paid ads on your page. Higher paid ads bring more money.

How to increase your CTR?

By using all the tips about placement, colors and sizes (and everything else) from the previous post – Money From Google Adsense. But that is only the start.
The next thing you need to do is – remove ads from some pages. You will remove the ads from all pages that have low CTR.

How to find pages with low CTR?

  • The best thing you can do for your blog/site is to track everything using free Google tools. That includes Adsense and Analytics. So to track your efforts easy, connect your Adsense account to your Analytics account.
  • That way, you can see exactly which pages have low CTR. No need for some complicated settings, it is there in plain view.
  • Make sure you have something to look at, like stats from last 3 months or something similar. Looking at stats from the last week is not a good starting point, you need more data.
  • Once you have all your pages in front of you, you need to choose which are the ones with lowest CTR. Don’t look at the ones with only a few clicks if their traffic is low as well. Low traffic and few clicks usually mean average CTR.

What you need are the pages that don’t perform well.

  • First, determine which pages have the best CTR. See if there is a group of such pages.
  • For example, when I did this on my site, I tested about 45 pages that had Adsense on them. I found 10 that performed really well, with CTR about 3%. About 25 of them had CTR anywhere from 1.5% to 3%. But I had 11 pages that had CTR below 1%.
  • So this should be your guide. Find pages that have CTR significantly lower than the majority of them.
  • Track the traffic the page is receiving. If you have a page that gets 2.000 visits but CTR is 0.5%, you are not doing great. Maybe you can monetize that page much better!? It is obviously not working with Adsense.

What to do when you find low CTR pages?

  • I removed Adsense from all of those 11 pages. So overall, my CTR went up. (I did this such a long time ago, I wish I had the screenshots to show you the differences, you would be amazed).
  • As soon as I did this, I am talking after a day or two, I started getting more money from a single click. That means that the ads delivered to my site were more expensive.
  • So, simply remove ads from pages that don’t perform well!

What do you need to get this to work to the max?

  • You need to have a topic focused site. That way Google will deliver very targeted ads. Targeted ads mean more clicks.
  • Keyword focused pages. Yes, every page should have one keyword to focus on (these are basics of SEO).
  • Connected Adsense and Analytics accounts for tracking purposes.
  • Previous tested: best colors for ads, best sizes, best placements.
  • Certain amount of time to determine which pages have good CTR and which don’t.
  • A lot of tracking and testing.

Delete and “throw away” everything that is not working.

Extra tips and tricks for making money with Adsense

  • Lower your page bounce rates. If they are high, the problem might not be the ads themselves. What might be happening is that people are clicking the back button before even having the chance to click on the ads.
  • Find the best paying keywords using Google Keyword Tools or Market Samurai and put them in the paragraphs above and below the ad units (but only if they make sense in the text). That usually pulls up even better targeted ads.
So, here ends our part of explaining you to boost your Adsense earnings. Now, it’s your turn to experiment and earn more.

If you have any doubts or suggestions, please do leave your comments below. 
Read More

Increase Your Google AdSense Earnings

For a little over a month now, I’ve been looking at my AdSense earnings in Google Analytics to better understand my earnings, and I’ve stumbled across some rather interesting results. Without even realising it, I’ve come up with even more ways to increase my AdSense earnings each month. They range from simple ad placement, to writing specific posts, and appealing to a certain referrer. Here’s how you can increase YOUR earnings.

Setting Up

  • The first thing you’ll want to do is set up your AdSense so that you can study it in more detail, in Analytics. To do this, when you’re viewing your report overview, just click the link to integrate Adsense with your Analytics account. It’s just one click and then a small amount of information on your Analytics account. You have to be an admin on your Analytics account, otherwise it won’t let you make the changes necessary, but if you’re the only person running the website, this shouldn’t be a problem. NOTE: Because you’re adding new information, GA will not transfer over details from the past, you will only see new results from when your join the two together.

Now that you’re set up, it’s best to have a run down of what all the terms mean, so that you can understand your results better.

  • AdSense Revenue is the amount of money you’ve made in your selected time period (2 weeks for me).
  • / 1000 visits, is how much money you’ve made for every 1000 visits to your site.
  • Ads clicked, is the amount of ads clicked by viewers.
  • Ads clicked / visit, is the total number of visits, divided by the number of ads clicked.
  • CTR stands for Click Through Rate and this is the percentage of clicks you get for each ad impression.
  • eCPM stands for effective Cost Per 1000 impressions (M being a roman numeral). It’s the total earnings per 1000 impressions.
  • AdSense Ads Viewed is the total number of ads seen, from all multiple ads on all the pageviews.
  • AdSense Unit Impressions / Visit is the number of ads that are viewed by visitors, per visit.
  • AdSense Page Impressions is the amount of pages viewed that have AdSense ads on them.
  • AdSense Page Impressions / Visit is similar to pages viewed per visit, only it’s pages with ads viewed, per visit.
  • Hide