7. Samsung Galaxy S7
6. One Plus 3T
The most obvious problem faced by Google AdSense publishers is low AdSense revenue/income. How much you consider to be “low” depends on your expectations or target. Since one is not allowed to share or divulge detailed Google AdSense statistics with other person (see item seven in Google AdSense terms and conditions), we can only talk here about estimates, not actual data coming from a Google AdSense report.
As I mentioned in the introduction, this article is a two-part series that will hopefully increase your Google AdSense blogging income if you follow the techniques, methods and principles discussed here.
Setting Expectations and Assessing Situations
It is not a good blogging objective to earn a massive amount of Google AdSense income. In that situation, your blog is NOT a content-based blog; rather, it’s more of an affiliate blog which can be classified as “spam” in an extreme case. You may have seen such blogs, which have only a few words per blog post, but are cluttered with ads, or have content that is copied from other sources and then have Google ads placed throughout.
Of course, since you are also aiming for blog authority, search engine rankings and online popularity, you as a blogger should continually be writing great content and posting it on a periodic basis as a means of providing information to help visitors looking for content.
Google AdSense should NOT be the only reason you blog. If it is, you lack the motivation to continue blogging if your AdSense income falls below your expectations. Sadly, most of the time, you have no control over this.
In fact, it can be true that if your website is VERY good, you will have a low click through rate (CTR) for your Google AdSense banners, which can result in low AdSense income. Why? When visitors come to your website, they are looking for information. When they find your content sufficient, good and satisfactory, they will not need to look around your website and click Google ads.
What should you do for income in a case like this? Consider offering some services for a fee, or enable visitors to make a Pay Pal Donation (add a “thank you” button). Lots of visitors may be willing to donate some money for your good content.
The best way to set expectations of how much income you can get from Google AdSense is to look at it like a long-term investment. Do not listen to stories of million dollars Google AdSense checks or those websites that say they are earning more than a thousand bucks in daily AdSense income and claiming that they achieved these figures in a short period of time. This kind of get-rich-quick scheme will never work in the long term.
This case is analogous to betting on a lottery, and leads you to the wrong mindset for setting realistic Google AdSense goals.
Instead, set expectations based on what your website can currently do (your content, niche, visitors) and what you are able to do (based on current time and commitment, skills, marketing techniques). Even aiming for daily amount of $ 0.85 is NOT low at all if you have great content and an authoritative website. Looking at this number in the long term, if that is your daily average:
$0.85 x 365 = $310.25
That is already higher than what your “NORMAL” bank savings account earns every year.
Here is an important tip: use keywords with SEARCHES in your post title tag. This first step is the most important.
Lack of knowledge of what keywords to target can be the root cause of low search engine traffic (which can account for 60% of all of your website’s traffic sources). Low search engine traffic can certainly affect Google AdSense clicks.
The above article link provides all of the tips and techniques you need to tackle researching the best keyword to target for your main blog page or important pages.
Once you have decided on the best keywords to target, the easy way to directly implement it with some SEO benefits is to use those keywords in your post title tag. For example, say you have decided to target “How to write a suspense novel.” You can write the title tag like this: “How to write a suspense novel – rare tips and techniques”
Put the most important keyword first, and make your title tag as descriptive as possible. For me, the most effective way to target keywords is arranging them from the most difficult/broader key word for your home page all the way down to the ones with low estimated searches (the least competitive keywords) as the ones you will be targeting for your daily or weekly blog posts.
For example, say I am running a PHP development website that focuses on customization of templates and layouts. Then I will use the higher traffic (broader) keyword as the main keyword to be targeted on the blog’s front page, while I use the keywords with lesser searches as the targets for blog posts.
Below is a sample screen shot that shows a rough glimpse of the blog structure. It includes the front page and blog post title tags:
The bold keywords are targeted keywords researched using the process above. The italic supporting words are there to make the title tag more descriptive and meaningful.
Bear in mind that since the main page/front page has most of the inbound links coming from other domains (most of the time), the broader/more difficult keyword will be targeted to this page. Also, blog posts should support the main theme of the website.
Why is this technique important? As soon as you have a lot of blog posts, Google crawls and indexes those URLs. According to the relevance of the keywords in title tags and your content, the search engine will return your deep blog posts in its results, thus contributing to an increase in website traffic, which in turn can increase your AdSense income.
The easy way to research keyword ideas for your blog posts is:
Step 1: Go to https://adwords.google.com/select/KeywordToolExternal
Step 2: Set results tailored to “All Countries and Territories.”
Step 3: Under “Enter one keyword or phrase per line,” try entering your favorite keyword ideas at that moment. If you have a blog about playing Counterstike Source, then you might start with “Counterstrike console commands” if you are thinking of writing a blog post about the game’s console commands.
Step 4: Uncheck “Use synonyms.” This will let Google’s keyword tool give you direct and related keywords pertaining to your query. After that, click “Get keyword ideas.”
Step 5: Under match type, change from “Broad” to “Exact.” This will give you a more accurate estimate.
Step 6: You can even click the link “Global Monthly Search Volume” to sort from highest to lowest keyword traffic.
Bingo! The targeted keyword idea has some traffic associated with it (and it is not competitive, since search volume is below 300~500), so you can write a blog post about it and use a descriptive title tag. For example, you might try “Counterstrike Console Commands: Complete List (Updated)”
The rule of thumb is that you need to maximize the potential of every blog post you make if you need to increase your Google AdSense income. One of the effective ways to do this is by researching keyword ideas in advance, before you write a blog post. This will ensure that your blog post attracts long tail traffic from search engines, which will not only help your AdSense effort, but also improve the SEO aspect of your website.
I hope this will help you understand various factors which affect your adsense earnings. The best tip is “try yourself and find which thing works for you best”.
If you have any suggestions and doubts, please do comment below.
To quickly recap, you know by heart that wide rectangles perform better than banner formats, that Google Ad colors should blend with page background color, that section targeting serves more relevant ads, that border-less Ads convert best, that split testing helps you shortlist the best ad formats, that Google CSE is much better than Adsense for Search.. the list goes on and on.
But what’s the next step when you have experimented with all these Adsense tweaks but the CTRs and eCPM figures are stationary or aren’t moving north as you would like them to? Well, the simple solution is – some more optimization.
1. Turn Low Performing Units into Image Only Ads
Say you have a skyscraper in your sidebar or a leaderboard at the bottom of the page. It may exhibit a very poor CTR because it’s so out of sight and visitors often tend to miss the ad unit completely.
In that case, an alternative is to use Image Only Ads for that using – Image ads are generally CPM ads so you will generate revenue each time the ad makes an impression. Image ads are also effective in places where the visitors are Adsense publishers themselves and less likely to be interested in clicking your ads.
Use Google Adsense Sandbox to see image and Flash ads that are likely to appear on your web pages for visitors from different countries across the world.
2. Harness the Comments Section of Your Blog
When people read a blog, they’ll will first read / scan the main article and then they’ll jump to the comments section.
If they have a question or need more information about the product / service mentioned in the blog post, they’ll either leave a comment or will leave the site search for more resources.
That’s why an ad unit placed in the comment section would immensely help. The visitor is in a mood to search for extra information and the Adsense unit in the comments could have an ad for a product that might appeal to the visitor. The best place for place an ad unit their is immediately under the comment textarea box.
3. Don’t Use Adsense At All
Some Adsense publishers are shy of placing ads in prominent and visible locations on their site thinking that that ads might turn away visitors. So they will put ads in some corner hoping that visitors will still find them.
Think from the perspective of Adwords advertisers who are renting space on your blog with the hope of getting prospective customers. Why would they be willing to invest in your site (by buying ads) when they are not getting the expected returns. If you want advertisers to bid on your site, it is advisable that you place ads above the page fold else don’t use Adsene at all.
4. Sell Your Website to Adsense Advertisers using Channels
You can use Adsense channels to convince potential advertisers as to why they should advertise on your site.
When you create a custom channel in Adsense, edit the channel settings and allow Targeting. Then type a marketing pitch – tell your advertisers about your site, where the ads will appear and why should they advertise on your site. Believe me, this works.
5. When Nothing Works, Put One at the Top
Thanks to tabbed browsers like Firefox, IE or Opera – a horizontal ad unit placed at the top of your web page can perform quite well because visitors often notice the areas near the browser tabs.
Whether they are planning to exit your web page by pushing the close button of the current tab or cycling to another browser tab, chances are high that your ad near the tab bar will get noticed. See implementations at Statcounter and Digital Point forums.
6. Avoid Using Common Blog Words
As far as possible, do not use the common jargon like “feeds”, “RSS”, “blog”, “XML”, etc as that might result in RSS and blog related ads even when your website belongs to a different niche.
You can again use section targeting to suggest Adsense bots to ignore the blocks of text that have irrelevant words.
So, this was our suggestions on increasing your Google Adsense Income. If you have any doubts or suggestions, please do leave your comment below.
1. Opt for text & image ads.
according to google, this will lead to large ad inventory for your site
and google can select the best text or image ad suitable for your webpage.
2. In google webinar for AdSense publishers it was suggested that:
a) the middle, above the fold location performs best for ads. (try 300*250)
b) if you usually write long articles then the bottom of article is a good place to show ad.
try 300*250 as (text + image ad) or try 336 *280 as text only ad
Note: Apart from this, if you want to show ad at the top of website then i suggest try 728 * 90
3. Consider Your Content When Adding New Adsense Units
be creative and aesthetic while adding ads in your site.
the ads should merge with your content and should not spoil the user experience.
4. Opt-in to Placement Targeting
Placement targeting allows AdWords advertisers to choose specific ad placements in your site
and most probably, you will get more revenue per click.
5. Use Link Units on Pages with 3 Adsense units in a page.
(these link units give some extra revenue but not always suit in every website design)
6. Display Google Search Box at a very prominent place in your website.
the best place to display search box is top left corner of page.
you can display maximum 2 google search box in a page.
7. Create Custom Channels for your google adsense units
so that you can track the performance of your google adsense units
and optimize the adsense units which are not performing well.
8. Use the best performing google adsense units
e.g. 728 * 90 (Leaderboard), 160 * 600 (Wide Skyscraper) and 300 * 250 (Medium Rectangle)
as a thumb rule, wider google ads perform better.
(i suggest consider 336 * 280 ad for “text only” ads.
otherwise use 300 * 250 ad for “text & image” ads.)
Other Tips to increase Google Adsense revenue
1. Don’t blindly implement Google suggested tips on adsense.
e.g. most of the time 728 * 90 is a better performing adsense unit than 468 * 60 ad unit.
but in certain webpage layouts 468 * 60 might work better than 728 * 90 ad unit.
so basically one has to use his mind to see which ad unit is more suitable in my website.
2. Study the Heat map and consider using Crazy egg tool to know the best ad location in your website.
basically, you have try different layouts for few months and find out which website layout and google adsense units gives best performance. frankly speaking, you have to experiment to find what suits your site.
3. more traffic means more click.
so post good content and give better user experience on your site.
don’t place the ads in such a way that it irritates the user.
Now here you have two Strategies to follow:
a) you don’t care about returning visitors
and you just want to get more adsense clicks as you think most of your site traffic is via google.
this strategy is like a typical tea stall in a railway station…
where the stall owners knows that most of his clients are new and are one time visits only.
most people who follow this stradegy display ads at the top of page (because it gets maximum attention from readers) and they also display ads within the post (mostly at the starting of the post).
you definitely get more clicks, but you lose building subscribers and no one shares your post
as readers are in a hurry to leave the site, forget about promoting the site !!!.
b. or you give a better user experience and want to have returning visitors
presenting a good website also leads to more sharing of your post by readers via Facebook, twitter etc
this strategy is like drinking tea/coffee in cafe coffee day
(i go for second strategy. moreover Google approach to rank websites promote the sites which are giving good user experience and less bounce rate. and this is the way search engines are evolving.
4. Don’t forget the new Google update on penalizing the sites showing more ads above the fold than content.
5. choose your niche and focus on it.
if your post is not focused on a certain keyword
then Google might face problem in displaying the correct adsense for your content.
a) For Google Content is critical to ad targeting
so write content rich articles focused on some keyword.
b) Google also suggest to use Section Targeting to highlight important content in your page to Google.
c) build your site reputation with Google on a certain niche.
this will attract good ads in your site for that particular niche.
(for this write post on that niche regularly, get links from related sites and do not deviate from your niche)
6. find out which keywords are high paying keywords in your niche
and focus more on writing post in these high paying keywords.
7. Create a good Adsense unit
a) Most of the cases, the best performing ad unit color blends with your site background.
e.g. border and background of Ad Unit color should be same as your site background color.
b) Use Same font for Ad Unit as you are using for your links in your site.
8. Study the big sites like economictimes.indiatimes.com, thehindu.com, CNN.com or other big sites because big sites generally have staff to optimize their adsense revenue and you will get some new idea to display adsense units.
9. Integrate Google Analytics with your Adsense to study how your pages are performing in terms of revenue versus traffic.
at adsense home page, google share link to tutorial for connecting google analytics with adsense account
10. Check Google Adsense Sandbox Tool to know which ads are displayed in your site at other countries.
i generally Block categories in Google Adsense which are not performing well.
(categories which have high page impression but are giving low revenue).
NOTE: It is believed that the highest paying ad in a page is the one which comes first in your page.
so some people suggest that show less ads in your page so that Google display best ad in your page.
but I don’t agree with this tip and i go with Google suggestion to display more ads.
at the same time, you can sacrifice a Google adsense unit to show affiliate banner if you are making money via affiliates or to make the user experience better.
Its good that you read till here and you know these facts but the biggest tip is to experiment keeping this facts in your mind.
Are you satisfied with all the above information. Please, do share your personal experience.
This little tweak can improve your earnings significantly so it is something to keep in mind when you plan your monetization with Adsense.
I mentioned that if you want to make more money with Adsense, you should have less ads. Yeah, sound crazy, I know. But it works.
There is one important number in Adsense which we will revolve around in this post – CTR, the famous Click Through Rate.
Ad CTR = Clicks / Ad impressions
The higher the CTR the better your pages are performing. High CTR means that a large percentage of people are clicking on your ads (in simple words).
Now I am getting to the point of the post… Every advertiser wants their ad to bring traffic, so he wants more clicks. Obviously, pages with high CTR are getting more clicks and advertisers want to see their ads on those pages.
They “compete” to put their ad on a high CTR page. If you have one of those, you will get better, higher paid ads on your page. Higher paid ads bring more money.
By using all the tips about placement, colors and sizes (and everything else) from the previous post – Money From Google Adsense. But that is only the start.
The next thing you need to do is – remove ads from some pages. You will remove the ads from all pages that have low CTR.
What you need are the pages that don’t perform well.
Delete and “throw away” everything that is not working.