In this post, we are going to learn how to implement best SEO(Search Engine Optimization) tricks for your blog.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine‘s “natural” or unpaid (“organic“) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users.
The SEO can be braodly divided into 3 different categories-
- On Page SEO – The content of a page is what makes it worthy of a search result position.
- On Site SEO – The content of a site is what makes it worthy of a search result position.
- Off Page SEO – Off site SEO includes things like link building and social interaction.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Lets see 7 best WordPress SEO tips and tricks to implement on our blog-
Sitemap is a list of pages of a website accessible to crawlers or users.It can be either a document in any form used as a planning tool for web design or webpage that lists the pages on a website, typically organised in a hierarchical order.
By default the WordPress sitemap is http://domain.com/sitemap.xml
Go to Google webmaster tool, yahoo webmaster tool and bing webmaster tool and submit and verify your blog sitemap.
2.Controlling Indexing of WordPress Blog
Automated website crawlers are powerful tools to help crawl and index content on the web. As a webmaster, you may wish to guide them towards your useful content and away from irrelevant content. They consist of the robots.txt file to control crawling, as well as the robots meta tag and X-Robots-Tag HTTP header element to control indexing.
You can use WordPress SEO plugin named Yoast to achieve controlled indexing.
3.Setting Image Alt tag and Image Sitemap
Similar to the blog sitemap setting up the image sitemap and submitting it various search engine webmaster tools you can ask the search engine to crawl the images properly and it will help to reduce the page load time. And eventually to reduce the bounce rate.
Image Alt Tag will helps the user to understand what type of image is there when sometimes it’s not displayed due to some technical reasons.
4.WordPress Permalink setting
The WordPress permalink is the URL of your blog post. For example: http://YourDomainName.com/Best-WordPress-SEO-Tips-and-Tricks
But, by default the WordPress permalink is not at all user friendly.
So, once you setup the WordPress you should first change the WordPress Permalink setting.
5.Implementing unique Meta Title and Description
Implementing a brief and catchy Meta Title will help your blog post to be ranked better and gives your better Click Through Rate(CTR).
In a similar fashion, you must also provide a well structured keywords rich description to get higher blog post ranking in generic search.
6.Floating share bar Digg Digg
Well, this tip comes under SMO(Social Media Optimization) but it’s a must for you blog to have.
Digg Digg is a WordPress plugin which will provide all the social web buttons as like Facebook, twitter, and link to other social websites which will help your blog user to share the content easily and it will help your blog to get better user exposure.
7.Date Exclusion SEO plugin
The Date exclusion SEO plugin will help to turn off the date of publication from the generic search results after certain period of time as you configure in your plugin.
It will help to give your blog post to look fresh even though it might have been published back a year or more. Because users have a tendency to click the posts which are fresh and latest updated.
So here we wrap up our discussion for the best WordPress SEO tips and tricks.
Now, it’s your turn to try this techniques and get the best results out of your blog.
If you have any questions or you would like to share the techniques which you implement in your blog to increase SEO ranking, please leave your comment below.