Dasar-dasar pemasaran video yang efektif untuk perusahaan Anda

Ada banyak aspek pemasaran video yang berbeda, jadi Anda harus berpikir matang tentang rencana tersebut. Anda mungkin pernah mendengar tentang strategi pemasaran video, tetapi sekaranglah saatnya untuk memahami bagaimana cara menggunakannya untuk meningkatkan bisnis dan keuntungan Anda. Baca terus!

Jika Anda terlalu malu untuk menunjukkan wajah Anda di layar, coba gunakan sesuatu seperti Google Search Stories untuk membantu Anda. Dengan cara ini, Anda dapat menunjukkan kepada pengguna Anda semua informasi yang relevan tanpa khawatir harus menunjukkan semua wajah mereka.

Cari perangkat lunak pengedit video berkualitas tinggi dan cari tahu cara menggunakannya. Video Anda akan jauh lebih baik jika Anda dapat memotong bagian-bagian yang tidak harus dilihat pemirsa dan bergerak dengan lancar dari segmen ke segmen. Buat video Anda singkat, terstruktur dengan baik, dan lakukan yang terbaik untuk membangkitkan minat audiens Anda.

Setelah menerbitkan video Anda, masukkan alamat web Anda dalam deskripsi video. Anda juga ingin memasukkan beberapa kata kunci yang menggambarkan video Anda dalam deskripsi. Dengan cara ini, pengguna dapat menemukan informasi Anda dan mesin pencari mengevaluasi video Anda secara efektif. Alamat web Anda juga dapat dimasukkan dalam video Anda.

Bersikaplah teratur dan konsisten dengan publikasi video Anda. Berusahalah untuk mempublikasikan video secara teratur. Tetap sederhana, nyata, dan menarik. Ini dapat berdampak besar pada bisnis Anda jika pelanggan melihat Anda secara rutin mempromosikan bisnis Anda. Kunci kesuksesan adalah membagikan pesan Anda dengan pelanggan Anda.


Jika Anda membuat video untuk tujuan pemasaran, simpan kurang dari 2 menit. Anda ingin audiens melihat seluruh pesan, dan jika terlalu lama, Anda bisa kehilangan audiens jika rusak. Anda dapat melanjutkan pemikiran atau pesan dalam video tindak lanjut kapan pun Anda membutuhkannya.

Jika Anda membuat video untuk tujuan pemasaran, pemirsa Anda harus memercayai Anda. Apa pun yang dipalsukan dalam video, baik latar belakang Anda atau perilaku Anda, akan membuangnya. Jika Anda ingin mereka percaya apa yang Anda ingin mereka katakan, jujur, transparan, dan hangat dan ramah.

Berkomunikasi secara teratur dengan orang lain di ceruk pasar Anda. Dengan cara ini Anda tidak hanya dapat bertukar tips dan ide, tetapi juga pemasaran. Banyak blogger atau webmaster sering mengizinkan iklan dari pengunjung situs. Jika Anda dapat mengarahkan pesan Anda ke pelanggan yang lebih besar di niche Anda, Anda akan lebih sukses.

Konten video Anda adalah raja. Jika menonton dan memberikan informasi hebat tidak menyenangkan, mengapa orang melihatnya? Anda harus duduk dan menghabiskan sebagian besar waktu Anda membuat konten yang benar-benar ingin ditemukan dan ditampilkan oleh pengguna untuk membuat video Anda populer.

Jika Anda mencari video dan ide di YouTube, jangan lupa opsi pencarian yang sama. Misalnya, “Cara membuat ~ roti” berbagai video akan dibuat untuk membuat semua jenis barang yang dipanggang. Dengan cara ini, Anda dapat membuat daftar item yang telah diabaikan di masa lalu dan untuk itu Anda perlu membuat video yang bagus dengan instruksi.

Jangan pindahkan pemasaran video Anda hanya karena Anda tidak memiliki peralatan yang sempurna. Berinvestasi dalam kamera, mikrofon, dan perangkat lunak pengeditan berkualitas tinggi adalah tantangan besar yang mungkin belum siap bagi Anda. Alih-alih fokus pada kualitas konten video dan membuatnya menarik bagi pemirsa. Setelah memulai kampanye video dan mengetahui bahwa itu menarik pelanggan, Anda dapat memutuskan apakah akan berinvestasi pada peralatan yang mahal atau tidak.

Apakah Anda memiliki ide yang lebih baik tentang bagaimana menggunakan pemasaran video dalam strategi bisnis Anda sekarang? Saatnya melakukan segala yang mungkin untuk mempromosikan produk Anda dengan video. Manfaatkan tip yang telah Anda pelajari di sini dan mulai mengembangkan rencana hari ini!

5 Best Wireless Mouse Under Rs 1000 In India 2017

You have purchased a brand new laptop or just might to get rid of all the clutter from your desk because of wires. There are various reasons why you might want to get a wireless mouse.

If you have a Laptop the chances are quite a lot that you might want to get a wireless mice as it will increase productivity.

When I purchased my Laptop I was using the touch pad but the productivity with it and the gaming experience was not good.

Here I short listed the top 5 best wireless mouse under Rs 1000 in India.

5 Best Wireless Mouse Under Rs 1000 In India 2017

1. Logitech M235 Wireless Optical Mouse

Logitech M235 is the best Wireless mouse available in India under Rs 1000.
I personally use this mouse since from a year and it has been working without any hick ups.
It has soft rubber grip to provide comfort and to ensure that using it over a long duration does not cause fatigue.
It is armed with the Logitech Advanced Optical Tracking System that delivers perfect accuracy.
Logitech Unifying receiver is universal which can work with any compatible wireless mouseor keyboard eliminating the requirement of multiple USB recievers.
Logitech M235 eliminates battery hassles and saves power with the help of ON/OFF switch and a smart sleep mode that extends battery life.
Logitech M235 comes with a three year limited warranty.
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Lenovo N100 has ergonomic design due to its rounded body that fits right into the palm.
Lenovo N100 has a good resolution and the optical reception technology is highly advanced in its class.
Lenovo N100 comes with a small and unobtrusive receiver which you can just plug into USB port and forget it.
Lenovo N100 comes with a one year warranty.
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Logitech M275 wireless mouse has a resolution of 1000dpi(dots per inch) and an advanced optical sensor which provides smooth cursor control and precise tracking.
Logitech M275 wireless mouse asymmetric shape fits perfectly in hands and a wide wheel improves the scrolling experience.
Logitech M275 wireless mouse is ergonomic and trendy in design which increases comfort and easier for long hours of usage.

Logitech M275 wireless mouse has advanced 2.4 GHz wireless technology with an operating distance of 10 meters for fast data transmission.
Logitech M275 wireless mouse comes with a one year warranty.
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Logitech B170 Wireless mouse has exceptionally advanced 1000dpi sensor which enables it to work efficiently without any disturbance.
Logitech B170 Wireless mouse comes with two programmable buttons which ensures full operation without any hassles and blocks in movement.
Logitech B170 Wireless mouse comes with 2.4 GHz wireless connectivity which gives 10 meters of reliable range for smooth working.
Logitech B170 Wireless mouse has a hard plastic body which ensures its durability and the light weight gives ample ease to move and carry it.
Logitech B170 Wireless mouse comes with three year limited hardware warranty.
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Logitech M187 Wireless mini mouse is so small it will easy fit in purse, handbags or pant pockets for extra portability.
Logitech M187 Wireless mini mouse has a nano receiver which is so small it stays in USB port without worry of losing or breaking it.
Logitech M187 Wireless mini mouse has an effective coverage distance of 10 meters thanks to Logitech Advanced 2.4 GHz wireless technology.
Logitech M187 Wireless mini mouse comes with a three year limited warranty. 
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So which do you have? Or are you planning to get?
Please do share your thoughts and suggestions below in the comment section.

How much do you earn per day through Google AdSense program?

Google AdSense income! Do you know much about Google AdSense income? Many web sites, blogs, forum post etc. claiming that they earn $1000 or even more through Google AdSense. I spent much time reading these type of articles or pages. But what is the real truth? I will tell you. After reading this page, you have a basic idea about AdSense income. You then easily calculate your the daily income through Google AdSense. Before accessing to main contents, I want to say something about Google AdSense.

What is Google AdSense program?

Google AdSense program is really a reliable program to earn money. If you have a google adsense account, you can easily earn some money through google AdSense program. You just need to insert some lines of code to your web site or blog or forum posts. And that’s all. Now, google adsense program will display several ads or google ad based on your contents and thus you can easily earn some money through google AdSense.

Why you use Google AdSense Program?

At first I want to say that Google AdSense Program is a nice program for all types of publishers. There are lots of other program like AdBrite, Clicksor, Bidvertiser, Chitika, AdToll, Exit Junction, Yahoo Publisher Network etc. I already have used several of them and found that Google AdSense is the best among all of them. Moreover, I see that Google AdSense offers the best ads which is very relevant to your content. The earning report of Google AdSense is very transparent and easy to understand to all. So, I personally suggest to use Google AdSense program for earning money.

What is the lie of people to earn money through Google AdSense program?

This section will tell you the great lie of several advertising companies. You might have seen that several advertisers or web publishers or blog owners or software marketing person always advertise that the earn more than $1000 per day.They also even give prove that they earn more than $1000 per day. For example, there is a screen shot which tells that this publisher can earn more than $1000 everyday.
The false earnings of several advertisers to sell or advertise their products
Do you believe this? If yes then answer a question: How much effort and time is needed to earn $1 for you? I think, you already get the answer.
Actually these type of screen shots and prove is totally false. They are just advertising their own products. For example, they just show you their success and at last they offer several courses or books or tutorial materials for some small payments. If they offer one book just $20 and if 1000 people buy that book then the easily get 20000$ dollars. So, they just advertise and earns a lot. So, don’t believe their false prove.

Is Google AdSense program is a lie?

No, definitely it’s not a lie. Google AdSense Program is the real truth to earn money through Google AdSense. You can really earn some money through Google AdSense easily. If you use Google AdSense program, you may get $100 to 1000$ easily of each month (Remember, I say each month not every day). But to do that you have to work some times. If you are new, please do not think much income at first. Work and wait, you will see that day by day your earnings are increasing. So, you have to wait for some day.

The real scenario of Google AdSense

Do you know how much people generally do income from Google AdSense? I have some friends who are using Google AdSense program more than 1 years ago. I was first introduced to Google AdSense program by my friends. They have several web sites and blogs. They earn money but not huge. In the following table, I will present my four friends income. The following earnings are not my earnings. Those earnings are my four friends earnings. They use only Google AdSense program and earn like:
AdSense Users
Laste Month(June) Income
Last Month (June) Avg. Per Day Income
AdSense User : 01
$72.89
$2.42
AdSense User : 02
$56.01
$1.87
AdSense User : 03
$51.24
$1.70
AdSense User : 04
$38.42
$1.28
The above figure is the real scenario of Google AdSense income. So, don’t believe to the advertisers who advertise that they will help you to earn $1000 per day.

How much money is possible to earn through Google AdSense program?

Yes, it’s the most critical question to answer. No body can give you the exact answer. People can only guess and then answer.
I will try to answer this question based on my friends earnings. The earnings are totally based on page impressions and clicks. So, the no of visitors of your web page or blog is very important to earn money easily. The more visitors you get, the more you will be able to earn.
Typically, if you get 1000 visitors per day, you may earn $1 to $3 per day. I again tell you this is just the estimation not the real value. If you analysis the above table, you will see this type of situation.
So, you can conclude that if you get 10000 visitors, you may get $10 to $30 per day.

How to increase visitors and increase Google AdSense income?

When people really understand Google AdSense, then they keep attention on the following two things:

  • No of page visitors: If the total no of visitors of your site or blog is increased then the total no of clicks and impressions will also be increased. So, you then earn much easily per day. You can easily increase visitors by publishing contents daily, by telling to the friends of your new published contents, by answering the questions of others of several forums, by answering the comments of your contents, by commenting others posts etc. When the no of page views are increasing, your earning will also be increasing.
  • Placement of Ads of Google AdSense Ads: You also have to find out the better ad placement space. If you place your ads at the end of the page, then you may loose high income. I suggest the following figure to place Google AdSense ads. See the red marked area. This is the best place for showing ads. Later, the orange areas are suitable for Google AdSense ads. So, try to place Google AdSense ads on those places.

By satisfying the above two conditions, you can easily earn much and you will see that Google AdSense income is increasing very rapidly.

Red color and orange color areas are the best suitable place for Google AdSense ads.

How Much Does Google Adsense Pay?

I find that newbies are always wanting to know how much Google Adsense is going to pay before they put it on their sites. As much as I wish it were a simple question to answer, it really isn’t.

So how much does Adsense pay it’s publishers?

Adsense pays on a pay-per-click (PPC) basis, so publishers get paid based on how many clicks they get to their ads. The pay for each click can be as low as pennies and as high as $10 (in very rare cases). From the variety of blogs I have had I would say expecting to be paid 15-50 cents per click is a decent average.
Certain niches will find that they rarely get more than 15 cents a click and other niches may rarely get less than 50 cents per click.
The price is determined by a few factors, but the biggest is the demand from advertisers to advertise for a certain keyword phrase. So, say you write an article called “Gardening tools for beginners”, advertisers who sell gardening tools will essentially be competing to advertise next to your article. If there is a lot of demand from them, then they will have to pay more to advertise next to your article. When they pay more, you will in turn earn more from each click.

Warning: Do NOT click your own ads under any circumstances!

The whole Adsense system is based is dependent on the hope that advertisers are not getting false clicks and as a result they are quick to close the account of anyone who they SUSPECT is generating false clicks. Don’t encourage readers to click them, don’t tell your friends and family to click them, and definitely don’t click them yourself. For as much money as Google makes you can rest assured that they have spent millions of dollars on tools to detect false clicks and they are very good at finding the culprits.

So how do you find Keywords that make more money?

The easiest way to do this is to use the Google Adwords tool. When you get there go ahead and enter a keyword and hit enter. After the results show, click the columns button on the right hand side as shown below.
Google adwords tool for adsense keywords
After you click this, select “Estimated Avg. CPC”. Now you will see your list of keywords and their average CPC that the ADVERTISER will have to pay. I would go ahead and click the Estimated Avg CPC column to sort it from high-to-low like shown below.
finding out how much adsense pays with the adwords tool

Best Practices

I would suggest using these figures as a gauge to which topics and/or niches might have better paying Adsense ads, rather than making assumptions about what you will earn. There are a lot of variables at play and it will be impossible to make accurate predictions on what you will earn.

How I doubled my Google Adsense Earning

Whenever I talk to bloggers who use Google adsense, many complain that they have not yet received their first cheque. Earning through Google Adsense is possible only if you have decent traffic.

Factors you need to analyze and keep track about your blog to increase your Google Adsense Earnings

  1. Quality Traffic – First and foremost important fact is that you need traffic to get clicks on your Adsense ads and to get traffic you need good content and valuable user base. You should work on getting more traffic by using different methods like social network marketing, increasing your RSS feed subscribers, etc
  2. Sources of Traffic – There are different sources of traffic, like Search engines, direct traffic, referral traffic. Search engine traffic and the best source of traffic for many reasons. A visitor coming to your website or blog from a search engine could be a new visitor and could even become a regular visitor. The chances of a search engine visitor to click on a Google Adsense ad is more than any other visitor source.
  3. Topic of your blog – Topic of your blog plays a very important role in increasing your eCPM and CTR of your blog. Some keywords are highly priced in Google Adwords, so if your blog has a topic which has keywords which are highly priced, then the earnings per click on your ads could be high and vise versa.
  4. Good quality content – You might be aware of the saying that “Content is King” and its very much true in the case of visitor, traffic and earnings. Keep your blog updated with fresh and unique content, you will surely get more traffic an subsequently increase in Google Adsense earnings.
  5. Theme or Layout of your blog – Ads should be placed well and should be seen well by your blog readers. I cannot say which layout will work well for your blog, so you need to work on this. Do research on this by changing your blog ads placement. I would advice a text ad above the content, below the title of your blog post and one text ad preferably a 336 x 300 size. You should also try the linked units which work very well for me.

To be very frank, Google adsense does not work well on all kinds of blog, you need to do different experiments with colors of the ads, layouts, placement and other settings.If you have any tested tips on Google Adsense, please feel free to comment.

SONY Personal 3D Viewer

SONY HMZ-T2 3D TV

Sony India introduces Personal 3D Viewer HMZ-T2 at Rs. 69,990
 
Sony has officially launched its Personal 3D Viewer HMZ-T2 . It has been priced around 800$(approx).
 
The Personal 3D Viewer HMZ-T2 comes with a bundled HDMIU cable and can be attached to any device with an HDMI out, be it an XBOX 360, a DVD/BLU-RAY Player or even a receiver. Interestingly, Sony has removed the built-in ear buds that the previous model shipped with, and swapped it out for a regular 3.5mm audio-out jack, making it easy for the user to use any headphone with the unit. This is great if you’re an audiophile, who has invested a lot of money in a set of cans.
We got some eyes-on/heads-on time with this cool little thing and we have to say, it was mighty impressive. The content being played was 1280x720p, which is the T2’s native display resolution. We viewed some 3D content too and were pretty happy to see that there was no cross talk between channels. Sony says that the elimination of cross talk is thanks to two individual OLED screens. The screens have a tru-cinematic 24p mode that will allow very smooth playback of 2D and 3D content.
We got to hear the audio over regular Sony in-the-ear buds and even at 1/4th the volume, the content sounded quite impressive. We turned on the virtual surround mode, but didn’t really notice much of a difference. Could be due to the tiny earphones or it could also be due to not being able to spend a lot of time with the viewer in a quite environment. However, the video was absolutely impressive and immersive. Watching Spiderman 3 on these gave us the feeling of actually sitting in a theater, something that no TV can replicate as of yet (unless your TV is the size of a wall).
We asked the Sony rep whether the T2 viewer could be used for multiplayer co-op action on a PS3 (provided we had two of these) and the answer was a swift “no”. Sony has not yet developed a way to let the PS3 talk to head-mounted rig so it can identify a way to split the signal. Not to mention, a single HDMI-out on the PS3 would make it a little difficult to plug in two of these bad boys. The Sony rep followed up our query by saying that the HMZ-T2 is a personal 3D viewer and multiplayer action isn’t really a “private” thing, so the purpose the device serves becomes different. However, let this not stop you from putting one of these on your head and going online for some crazy fragging action.
The Personal 3D Viewer HMZ-T2 is up for pre-order at select Sony Experience Stores with an expected shipping date of sometime mid-November.
 
Just slip it on your head — and adjust it easily to personal wearing comfort for an exceptionally enjoyable watching and listening experience. Spectacular bigscreen viewing expands before your eyes as sensational surround sound embraces you. Now, movie magic awaits you anytime and anywhere at home with Sony´s new HMZ–T2 Head Mounted Display. Witness striking high-contrast images and ultra-deep black tone with Sony´s self-illuminating OLED display panels.
Personal 3D Viewer
Cut the crosstalk Cut the crosstalk

“Crosstalk” happens in 3D when images don’t line up properly and it appears as though two separate images are trying to merge into one. Eliminate that type of image interference with a separate OLED display dedicated to each eye that ensures 3D imagery appears as bold and as beautiful as it was originally intended.
Stunning 750(1905 cms)-like screen

Get the equivalent of having your very own 750(1905 cms) virtual screen just 20 meters away, in either 2D or 3D1, for an entertaining experience that’s beyond belief. Stay connected at all times via the HDMI pass-through. Hook-up your wearable HDTV to select TVs and pull the image from the TV directly into your personal theatre. Flip the switch and send the image back to the TV for all the room to enjoy.
Stunning 750
Virtualphones™ Technology

Get 5.1-channel virtual surround sound technology you have to hear to believe with Sony’s ingenious Virtualphones technology. Hear dialogue from the front and sounds like the wail of a police siren or the roar of an airplane as if they were approaching from behind thanks to a natural sound field created for your listening pleasure.

Virtualphones™ Technology
Dual HD OLED Displays Dual HD OLED Displays

Organic Light-Emitting Diode (OLED) panel adjusts pixel light emissions to zero for true deep black as never before plus stunningly beautiful high-contrast images. High-speed response captures sports action and fast-moving subtitles without blurry after images.